Category: Website Planning

… and what to do about it. So many people make this mistake when blogging, and it’s ranks worse even than not ever updating your blog. Writing about things that no-one cares about.  You spend a whole load of time, effort and brain power, crafting a beautiful blog post.  It takes you ages.  And then no-one looks at it.  N0-one cares about it.  Stupid people… how dare no-one care about…

I am currently conducting a survey of my clients (exciting!).  I will be posting more about that in due course, but looking at the survey responses I’ve received back so far, something stands out pretty clearly.  I asked people why they’d originally chosen Hexagon, asking them to select their three main motivators from: Track record Cost Personality Reliability Recommendations Design Style For over 70% of respondants, personality was one of…

Sometimes wacky is good.  Sometimes being different is good.  But often, following convention is better. Why convention is a good thing (we’re talking about websites here by the way…) People know where to find things.  So they don’t feel silly & fed-up not being able to find what they want People focus on the content, not the design.  On taking action, not on sitting back & admiring the graphics.  That’s…

So your website is looking a little tired and you want a beautiful new design.  It’ll give your business just the boost it needs.  It will really freshen things up. Really? Stop a minute.  What’s your website there to do?  Impress people with its good looks or prompt visitors to action?  The two aren’t necessarily mutually exclusive, but in 99% of cases, I’m guessing you want the second option more….

Are you scaring people away from your website?! Pretty much any website designer will agree with me that clear, consistent navigation is key to making a website usable. But a couple of client meetings recently have got me thinking about this.  Often a website will have grown over time, and the obvious thing to do, when new content is created, is to create a new page, link it from the…

Your website is an important part of your toolbox for promoting and selling your business.  But remember that many people that see your website might never have seen you face to face. The internet is a big place, so it’s crucial you make it easy for people to trust you. 10 Checkpoints If they’re searching for what you’re offering, then you’re already in a good position – they’re looking for…

It’s been a while since I’ve written at length here…eek! Mainly down to being nice & busy with work, which can’t be a bad thing. Time to make up for it though… here are a few thoughts on something which is actually quite important – how to make the most of visitors once they’ve arrived on your website. People invest a lot of time & effort in driving visitors to…

Are you listening? Effective public speaking is a skill, a talent (and one that unfortunately I don’t possess in abundance). They’ve got your attention, you’re focussed on what they’re saying, and you’re listening with rapt attention as they tell their story.  At that point, the speaker is in a pretty powerful position.