… and how you can make it work for you. Life is more than what’s online. Business is more than what’s online. Whilst technology has and does enable communication and lots of other good things, there is still infinitely more to life than what’s online. But with all the rhetoric, advice and focus on the internet and the amazing things it can achieve for us, one could almost think sometimes that…
Read in fullAnyone who reads/listens to me regularly will know that this is one of my favourite subjects – how to create trust on your website and thereby generate more enquiries. This was inspired by a post on yoast.com which you can find here: http://yoast.com/7-ways-to-increase-sales-by-creating-trust/. In his post, Michiel Heijmans outlines 7 ways to create trust (on your website): Use clear & normal language Testimonials Verified signs (e-commerce etc) Pictures – genuine!…
Read in fullEveryone is banging on about mobile websites these days. Your response to this (I’m about to put you into a very square, tidy pigeon hole… address all complaints to [email protected]), probably falls into one of three categories. Either: you’ve already got it sorted (good on you!) you know it’s something you need to think about but keep putting off you are stubbornly refusing to even think about it This article…
Read in fullRecently, I’ve been working with a client on their web & content strategy. They currently have two websites, and we were examining the Google Analytics data for both. While so doing, something rather interesting popped out. The most looked at page (after the home page), for both websites, was ‘PRICING’. Worryingly, the pricing pages on both websites didn’t really contain any indication of what the price actually was – they…
Read in fullA lot of website designers will offer to do a free design review of your website, identifying any weaknesses on your website & suggesting how things could be improved. This is a valuable service – a good website designer will know what to look out for. HOWEVER… (yep, you knew that one was coming!!) Website designers are sometimes a bit techie (note I said sometimes, not alwaysJ). A website designer…
Read in fullI want to get something off my chest. I’ve lost count of the number of times I’ve read or heard the phrase ‘You really MUST do this if you want to succeed’, or ‘The 5 things that you MUST do in order to make your business profitable’. Among the biggest culprits at the moment are proponents of social media and online marketing. You MUST have a profile on Facebook, or…
Read in fullIt’s often the most looked at page on a website, after your home page. People are nosey. Or, if I’m being polite, people want to know who you are, what you stand for, what you look like… Think about it. A website can be very faceless. But people buy from people. So you need to convey who you are and what you’re like. Here are 6 things you should have…
Read in fullIt’s a few years now since I started using WordPress. For those who’ve never heard of it (and yes fellow web designers, there are people who have never heard of it – namely ordinary, non-techie people who have a business to run!!), WordPress is a Content Management System – a tool which allows non-techie people to change and update their website on an on-going basis. So what’s the point of…
Read in fullThe deadline for businesses to implement the new EU cookies law (26th May) is fast approaching, so time for a quick update on this issue (you can read my previous post on the matter here: https://www.hexagonwebworks.com/2012/eu-cookie-legislation-compliance/). Statements from both the Information Commissioner’s Office (ICO – the UK’s data protection watchdog) and also from Ed Vaizey (Culture Minister) indicate that although the new requirements are law, and should be taken seriously,…
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