Don’t stop asking questions
The first thing we do when building a website is to sit down and have a conversation about your business, your users/clients, and the goals for your website.
Expect lots of questions and the opportunity to talk about what you are doing and how your business works. If you end up feeling like you’ve just talked solid for an hour, good – this part of the process is crucial, allowing me to start building a picture in my mind of how your site could look, work and feel.
For larger projects, or for companies with a more complex product offering, it’s sometimes appropriate to extend our initial consultation into a more in-depth discovery phase. The scope of this varies, but can include:
- A workshop to explore your website users/audience, information requirements and goals.
- Discussions with team members to get a more rounded grasp of how your business works and the value you bring to clients.
- Client interviews to gain 3rd party insight into what people value about your business.
How should you prepare?
In short, you don’t have to do any preparation at all! But it can be handy if you’ve given some thought to the following prior to our initial meeting:
- Your business – who you are, where you’ve come from, where you’re heading, what you do and the way in which you do it.
- Your current and potential clients – who they are, what drives them, what they’re looking for, what concerns they have.
- Your competitors – comparing what you do/how you do it with the approach of other, similar businesses.
- The purpose of your website, together with the main audience groups.