Recently, I’ve been working with a client on their web & content strategy. They currently have two websites, and we were examining the Google Analytics data for both. While so doing, something rather interesting popped out. The most looked at page (after the home page), for both websites, was ‘PRICING’. Worryingly, the pricing pages on both websites didn’t really contain any indication of what the price actually was – they…
Read in fullA lot of website designers will offer to do a free design review of your website, identifying any weaknesses on your website & suggesting how things could be improved. This is a valuable service – a good website designer will know what to look out for. HOWEVER… (yep, you knew that one was coming!!) Website designers are sometimes a bit techie (note I said sometimes, not alwaysJ). A website designer…
Read in fullI want to get something off my chest. I’ve lost count of the number of times I’ve read or heard the phrase ‘You really MUST do this if you want to succeed’, or ‘The 5 things that you MUST do in order to make your business profitable’. Among the biggest culprits at the moment are proponents of social media and online marketing. You MUST have a profile on Facebook, or…
Read in fullIt’s often the most looked at page on a website, after your home page. People are nosey. Or, if I’m being polite, people want to know who you are, what you stand for, what you look like… Think about it. A website can be very faceless. But people buy from people. So you need to convey who you are and what you’re like. Here are 6 things you should have…
Read in fullIt’s a few years now since I started using WordPress. For those who’ve never heard of it (and yes fellow web designers, there are people who have never heard of it – namely ordinary, non-techie people who have a business to run!!), WordPress is a Content Management System – a tool which allows non-techie people to change and update their website on an on-going basis. So what’s the point of…
Read in fullThe deadline for businesses to implement the new EU cookies law (26th May) is fast approaching, so time for a quick update on this issue (you can read my previous post on the matter here: https://www.hexagonwebworks.com/2012/eu-cookie-legislation-compliance/). Statements from both the Information Commissioner’s Office (ICO – the UK’s data protection watchdog) and also from Ed Vaizey (Culture Minister) indicate that although the new requirements are law, and should be taken seriously,…
Read in fullI ran a client survey last month, and had a fantastic 70% response rate. I have shared the findings below. This has been a brilliant activity for Hexagon in three ways: I’ve got a better understanding of what people think of Hexagon, how they perceive their website, the on-going pressures they face with maintaining it, and more. It’s still nowhere near a perfect understanding, but it’s a good start. It’s…
Read in fullHow many e-mails do you send each day? If you’re anything like me, quite a few. Putting a link in your email signature to your website is nothing new. Or even a link to your newsletter sign-up form. But how many people click on those things? My guess is some, but not a huge amount. Here’s what people are not telling you… and how it should be done: Make the…
Read in full… and what to do about it. So many people make this mistake when blogging, and it’s ranks worse even than not ever updating your blog. Writing about things that no-one cares about. You spend a whole load of time, effort and brain power, crafting a beautiful blog post. It takes you ages. And then no-one looks at it. N0-one cares about it. Stupid people… how dare no-one care about…
Read in fullReady to talk? Call +44 (0)1235 811 088 or email for a no-obligation discussion about your new website.