Category: Tips from a Web Designer

How effective is your home page copy?

What you say on your website counts for rather a lot. It has the potential to make your visitors hit the back button.  If you sound like a geek who can’t talk without acroymns, or a waffler who can’t clearly convey what your business exists to do, don’t be surprised if people are not knocking your door down asking for your services. Assessing your website copy Here are 3 steps…

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Could you save time with a newer/different browser?

If you spend any amount of time looking at websites, you use a browser.  For the non-tech-savvy – your browser is the piece of software on your computer that you use to look at websites.  Chrome, Internet Explorer, Firefox, Safari and Opera are what are termed the ‘big five’, but there are others too. Why are you bothered? As a website designer, I commonly come across people that are using…

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How to stop your WordPress website from being hacked

Earlier this month, the BBC and others reported that “WordPress was targeted by a botnet [‘a network of hijacked home computers, typically controlled by a criminal gang’] of ‘tens of thousands’ of individual computers”.  Essentially, the culprits are attempting to brute force their way into WordPress websites (and other CMS-based sites, such as Joomla) by trying to guess common log-in credentials. In particular, the botnet is said to target WordPress…

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How to embed a tweet, YouTube video, slideshare, … into your WordPress post

The best part about this is that it’s soooo simple!  But not everyone even realises this functionality exists, so I thought it was worth highlighting here. Say you’ve seen a particular tweet or some slides that you want to share on your blog – perhaps to highlight a point or to comment on.  Rather than just linking to the tweet/slides/video/etc, it’s kind of nice if you embed it instead.  To…

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Tips for using the WordPress WYSIWYG editor

The WordPress WYSIWYG (What You See Is What You Get) editor is incredibly useful but just on occasions it can be incredibly frustrating in equal amounts! (particularly if you don’t use it regularly).  Here are few tips to help you get the most out of it: When writing a longer blog post, make use of the ‘Read more’ tag (12th icon from left, top row).  The tag tells you main…

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The difference between repeat customers and loyal clients

It’s common knowledge that repeat business is usually a good thing.  It costs less to sell to a repeat customer – you don’t have to do all that convincing and selling all over again. But you should be aiming higher than repeat customers.  What we’re really aiming for is not repeat customers, but loyal clients.  What’s the difference? Repeat customers take the decision to come back to you and buy…

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If you’re struggling to convert blog readers into clients, read this

Have a look back at your last three blog posts. First, do they have any value?  If the answer is no, go back to the drawing board.  You can either do better, or you can give up blogging. If you’ve passed that first hurdle, onto the next: Who are your blog posts of value to?  Who finds them useful? I’m a website designer.  Sometimes, I share information that is of…

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Rel = author (or how to get your picture in Google search results)

I have been meaning to highlight this for ages… how to get your picture displayed in Google search results.  The image below will best describe what I mean… It’s been shown to improve click through rates (although presumably it’s somewhat dependant on the picture you have…?).  The benefit is understandable, as it makes the results stand out from the crowd a little. The good news is that this is incredibly…

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The multi-screen world (and what it means for you)

photo credit: adactio via photopin cc We’re multi-screeners.  Or at least North Americans are, according to a Google study from earlier this year, and I don’t think we in England are far off. The study looked at how media is used in daily life, and how consumers use multiple screens to accomplish their tasks (the study report is embedded at the bottom of this post).  These are the things that…

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