Boost visibility, improve organic search rankings, and attract more visitors and gain conversions
Our Website Audit service offers an actionable insights and prioritised plans to fix problems, enhance user journeys, boost speed, and ensure mobile-friendliness, covering on-page/off-page factors, competitor analysis, and content quality to make sites work better for business goals.
What is a Website Audit?
In short, an MOT for your website designed to improve overall performance and and add longevity.
- Technical SEO: Site speed, crawl errors, indexing issues, mobile-friendliness, site structure, and code quality.
- Code quality: Ensuring code and queries are optimised, conflict free, and works on the latest version of PHP
- User Experience (UX): Navigation, layout, calls-to-action (CTAs), ease of use, and visitor journey analysis.
- Accessibility: Is your site accessible and compliant to UK law?
- Content Audit: Quality, relevance, keyword usage, and alignment with user needs.
- SEO Performance: Keyword rankings, backlink profiles, competitor analysis, and search engine visibility.
- Security: Vulnerabilities and protection measures for the site and its users.
Why should you get one?
- Boost Visibility: Improve organic search rankings and attract more visitors.
- Increase Conversions: Refine pages to turn more visitors into leads or customers.
- Enhance User Satisfaction: Create a faster, easier-to-use website.
- Strategic Planning: Understand current strengths and weaknesses for redesigns or digital marketing.
Thanks for taking over the website and for sorting our website speed! Now this website should be good to go and will last us for the foreseeable. Glad that we’ve migrated over to you at Hexagon Webworks and hope to continue to work together
Jack White, Sing Now Choir, Founder & Choir Leader
We have website audit answers
FAQ
Our website audit service is exhaustive, covering our six key pillars of digital performance:
- Technical SEO: Analysing crawlability, indexation, and site architecture.
- Performance & Speed: Checking Core Web Vitals and server response times.
- UI/UX Review: Evaluating user journeys and mobile responsiveness.
- Content & On-Page SEO: Identifying keyword gaps and thin content.
- Security & Health: Scanning for vulnerabilities, outdated plugins, and SSL issues.
- Code standards: Making sure your code is up to date, that queries are optimised, and works on latest versions of PHP
A professional website audit in Oxford is a comprehensive health check that identifies the technical, structural, and content-related issues holding your site back. For Oxfordshire SMEs, an audit is essential to ensure your digital presence is actually supporting your business goals.
At Hexagon Webworks, we look beyond the surface to find hidden errors in code, broken links, and SEO & GEO gaps that prevent you from outperforming local competitors and reaching your target audience effectively.
Yes, every website audit we perform at our Oxfordshire web studio results in a clear, prioritised action plan. We don’t just hand over a list of problems; we provide strategic recommendations on how to fix them.
Whether you want your internal team to handle the updates or would like our Oxford developers to implement the technical fixes for you, you will have a definitive guide to improving your site’s performance and conversion rate.
We recommend that ambitious businesses invest in a website audit at least once a year, or whenever you notice a significant dip in traffic or conversions. Digital standards and search engine algorithms evolve rapidly; a site that was optimised twelve months ago may now be failing Core Web Vitals or missing crucial Schema markup. You should also have a website audit done before doing new site to prevent you form replicating mistakes in content and SEO strategies.
Regular website auditing ensures your platform remains secure, fast, and fully compliant with the latest search and accessibility standards.
A website audit identifies the specific “trust signals” and technical requirements that Google uses to rank local businesses. By fixing site speed issues, optimising for local keywords, and ensuring your business data (NAP – Name, Address, Phone) is consistent across the web, an audit provides the roadmap to higher visibility. This is particularly important for appearing in the “Local Pack” and AI-driven search results for “Oxford-based” services.