In March, Google announced that it will sunset Universal Analytics as of June 2023. Here are the answers to some questions you might be asking. What is Universal Analytics? Universal Analytics was the name for the previous (third) version of Google Analytics, which focused its data model on pageviews. Analytics properties with tracking IDs in the UA-XXXXXX format are Universal Analytics properties. What is Google Analytics 4? Google Analytics 4…
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Reviews have become a huge part of the online buying process. Whilst they can be subject to misuse and abuse, reviews are also one of the important things we consider when selecting a supplier or making a purchase. And Google takes notice too – reviews are one of the many elements in the ranking algorithm that determine how high your website will rank in the search results. For local businesses,…
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Have you ever been browsing a website on your mobile, only to find you’ve clicked on the wrong link because the page has suddenly shifted down as everything loads? Ever hit the back button because a website has taken sooooo long to load? Ever clicked on a button… and then clicked again… and then clicked again… because nothing was happening? These things are pretty annoying as an end user. They…
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Back in October 2012, one of my clients, Linda Jeffreys from Orchard House Interiors, emailed me: “I need to talk to you about optimising my exposure on the search engines I think. Perhaps we could book a ‘phone call if you could suggest a time please.” I’d originally built Linda’s website back in 2011; it had been working well for her, but she wanted to improve rankings – without throwing…
Read in fullI can divide my clients broadly into two main groups: those who generate business via their website and those who don’t. What makes the difference? How do you move from ‘website-inertia’ to a position where you have a professional, up-to-date and business generating or business supporting website? Note This isn’t one of those blog posts that is going to present a quick-fix solution which guarantees unbelievable increases in enquiries…
Read in fullThere’s been rather a stir going on in the SEO world over the past few weeks. Google has made quite a drastic change that impacts significantly on how SEO experts do their job and prove their value to the client. Traditionally, when you looked at the Traffic Sources report in Google Analytics, you could see a breakdown of traffic by search keyword. I.e. – you could work out what keywords…
Read in fullMoz.com (formerly SEOMoz) has long been one of the (if not the) most respected resources in the SEO world. SEO is an important subject for many of my clients, and so I thought it worth highlighting the freely accessible ‘Beginners guide to SEO’ from Moz. I remain convinced that SEO is as much about marketing and strategy as it is about ‘techy’. Even if you intend to employ someone else…
Read in fullThis is not a new resource, nor is it a complete guide to all there is to know about SEO. But for people new to Search Engine Optimisation (as a lot of my clients are), Google’s Starter Guide to SEO is a very readable, friendly introduction to the basics of the subject. I thought it worth highlighting here, as many of you may well not have come across it in…
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