Reviews have become a huge part of the online buying process. Whilst they can be subject to misuse and abuse, reviews are also one of the important things we consider when selecting a supplier or making a purchase. And Google takes notice too – reviews are one of the many elements in the ranking algorithm that determine how high your website will rank in the search results. For local businesses,…
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A new (to me at least) photo resource popped up just recently… Unsplash http://unsplash.com/ – 10 new high resolution, creative commons photos every 10 days; free to use commercially. You might find it easier to browse through the archive. Thanks to Alison Thompson for sharing this one. Also – Getty Images – Embed Tool (Non Commercial Use only) Getty have released 35 million images for use through their Embed tool…
Read in fullThis post is Step 2 of my series of blog posts, ‘Running a successful website in the real world’. Click here for more information. The purpose of this post is to gain some idea of what your website is achieving for you at the moment, and working out what success looks like – it simply means that you’ve then got some measure of how the time you are investing in…
Read in fullI recently blogged about anti-spam solutions, and mentioned that I was testing the Anti-spam plugin on my website, in place of Akismet. Just a very quick update – so far, so good! I’ve not received any spam comments through, and aside from the possibility of any false positives (genuine comments getting blocked – my test comment came through fine), it looks like this might be a viable alternative. Next step:…
Read in fullBack in October 2012, one of my clients, Linda Jeffreys from Orchard House Interiors, emailed me: “I need to talk to you about optimising my exposure on the search engines I think. Perhaps we could book a ‘phone call if you could suggest a time please.” I’d originally built Linda’s website back in 2011; it had been working well for her, but she wanted to improve rankings – without throwing…
Read in fullThe answer to this question will determine what you in turn, will need to do for it. As there is no such thing as a free lunch; likewise there is no such a thing as a free business-generating website. The amount of value you anticipate getting out of your website will help you decide how much time and/or money to put into it. This post is Step 1 of my…
Read in fullI can divide my clients broadly into two main groups: those who generate business via their website and those who don’t. What makes the difference? How do you move from ‘website-inertia’ to a position where you have a professional, up-to-date and business generating or business supporting website? Note This isn’t one of those blog posts that is going to present a quick-fix solution which guarantees unbelievable increases in enquiries…
Read in fullThere’s been rather a stir going on in the SEO world over the past few weeks. Google has made quite a drastic change that impacts significantly on how SEO experts do their job and prove their value to the client. Traditionally, when you looked at the Traffic Sources report in Google Analytics, you could see a breakdown of traffic by search keyword. I.e. – you could work out what keywords…
Read in fullMoz.com (formerly SEOMoz) has long been one of the (if not the) most respected resources in the SEO world. SEO is an important subject for many of my clients, and so I thought it worth highlighting the freely accessible ‘Beginners guide to SEO’ from Moz. I remain convinced that SEO is as much about marketing and strategy as it is about ‘techy’. Even if you intend to employ someone else…
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