Oxford Cryosystems is a global leader in bespoke cryogenic solutions for scientific applications and we designed a future proof website for them.
OUR ROLE
WordPress Web Design | WordPress Development
INDUSTRY
Oxford Cryosystems came to us, an Oxford Web Design company, after facing challenges with their previous supplier. Their old website was painfully slow, didn’t work on mobile browsers, and failed accessibility tests.
After performing a full site audit, we recommend a custom WordPress website integrated with BIOZ for product citations and publications.
Our custom built solution
In order to give the client full access to editing all the content, we custom built a WordPress website using Advanced Custom Fields, rather than Gutenberg. Designed and developed with scalability in mind, the Oxford Cryosystems website is ready for the future – offering easy maintenance and updates, and plenty of room to grow.
The products are integrated with BIOZ and allows for OxCryo to associate their individual products with citations and publications from the scientific community.
The e-commerce website, built on Shopify, ticked all boxes for international sales, and offered the client the fastest route to market with a minimal budget.
REAL RESULTS
Better SEO rankings, more real leads and easy content management
TRAFFIC INCREASE
LESS BOUNCE
HIGHER DWELL TIME
The result
As the client said, from a user engagement perspective, mission accomplished!
- Average user engagement went from 38s to 2:16s
- Web traffic climbed from 20k visitors to 75k (+262%)
- Bounce rate dropped from ~50% to ~25%
We keep enhancing sections of the oxcryo.com website to further improve user engagement and other site metrics.
From the initial consultation to the final launch, their professionalism, creativity, and technical expertise were truly unmatched. They went above and beyond to evolve our brand, ensuring the website was not only visually appealing but also user-friendly, mobile-optimised, and lightning-fast. Their exceptional communication throughout the process made the collaboration seamless, and they consistently checked in to make sure we were happy, every step of the way. If you’re looking for a talented, reliable, and innovative website development team, look no further than Hexagon Webworks! We couldn’t be happier with the results and am excited to continue working with them on future revisions and updates to the site.
Jonathan Shaxted, Oxford Cryosystems
