So should you bother doing an email newsletter?
Done right, an email newsletter can be a very useful & effective way of: staying in touch with clients drawing traffic to your blog/website disseminating information & therefore helping to position you/your company as the ‘go-to’ expert in your field keeping people abreast of latest news and offers (to be handled with care) over time, turning ‘I’m interested’ into ‘I’m ready to buy’ Done wrong, an email newsletter can end up…
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