It’s often the most looked at page on a website, after your home page. People are nosey. Or, if I’m being polite, people want to know who you are, what you stand for, what you look like… Think about it. A website can be very faceless. But people buy from people. So you need to convey who you are and what you’re like. Here are 6 things you should have…
Read in fullIt’s a few years now since I started using WordPress. For those who’ve never heard of it (and yes fellow web designers, there are people who have never heard of it – namely ordinary, non-techie people who have a business to run!!), WordPress is a Content Management System – a tool which allows non-techie people to change and update their website on an on-going basis. So what’s the point of…
Read in fullThe deadline for businesses to implement the new EU cookies law (26th May) is fast approaching, so time for a quick update on this issue (you can read my previous post on the matter here: https://www.hexagonwebworks.com/2012/eu-cookie-legislation-compliance/). Statements from both the Information Commissioner’s Office (ICO – the UK’s data protection watchdog) and also from Ed Vaizey (Culture Minister) indicate that although the new requirements are law, and should be taken seriously,…
Read in fullI ran a client survey last month, and had a fantastic 70% response rate. I have shared the findings below. This has been a brilliant activity for Hexagon in three ways: I’ve got a better understanding of what people think of Hexagon, how they perceive their website, the on-going pressures they face with maintaining it, and more. It’s still nowhere near a perfect understanding, but it’s a good start. It’s…
Read in fullHow many e-mails do you send each day? If you’re anything like me, quite a few. Putting a link in your email signature to your website is nothing new. Or even a link to your newsletter sign-up form. But how many people click on those things? My guess is some, but not a huge amount. Here’s what people are not telling you… and how it should be done: Make the…
Read in fullThere is an on-going battle being fought between mobile websites and apps. Ok, so maybe the word battle is a little strong, but you get the idea. On the whole, I have always tended to favour mobile websites, as having several advantages: you don’t have to persuade the user to download – once they’re at your website, they’re there the need to create multiple apps for multiple, fast changing platforms…
Read in full… and what to do about it. So many people make this mistake when blogging, and it’s ranks worse even than not ever updating your blog. Writing about things that no-one cares about. You spend a whole load of time, effort and brain power, crafting a beautiful blog post. It takes you ages. And then no-one looks at it. N0-one cares about it. Stupid people… how dare no-one care about…
Read in fullI am currently conducting a survey of my clients (exciting!). I will be posting more about that in due course, but looking at the survey responses I’ve received back so far, something stands out pretty clearly. I asked people why they’d originally chosen Hexagon, asking them to select their three main motivators from: Track record Cost Personality Reliability Recommendations Design Style For over 70% of respondants, personality was one of…
Read in full[Warning: this is a long post! I’ve tried to make it as comprehensive as possible.] You may or may not have heard of Cookies. In this context, they’re not yummy biscuits, but small pieces of information that many websites store on your computer, allowing the website to ‘remember’ something. For example, when you comment on a blog, that blog might set a cookie with your name and email address, so…
Read in fullReady to talk? Call +44 (0)1235 811 088 or email for a no-obligation discussion about your new website.