… and how you can make it work for you. Life is more than what’s online. Business is more than what’s online. Whilst technology has and does enable communication and lots of other good things, there is still infinitely more to life than what’s online. But with all the rhetoric, advice and focus on the internet and the amazing things it can achieve for us, one could almost think sometimes that…
Read in fullAnyone who reads/listens to me regularly will know that this is one of my favourite subjects – how to create trust on your website and thereby generate more enquiries. This was inspired by a post on yoast.com which you can find here: http://yoast.com/7-ways-to-increase-sales-by-creating-trust/. In his post, Michiel Heijmans outlines 7 ways to create trust (on your website): Use clear & normal language Testimonials Verified signs (e-commerce etc) Pictures – genuine!…
Read in fullEveryone is banging on about mobile websites these days. Your response to this (I’m about to put you into a very square, tidy pigeon hole… address all complaints to [email protected]), probably falls into one of three categories. Either: you’ve already got it sorted (good on you!) you know it’s something you need to think about but keep putting off you are stubbornly refusing to even think about it This article…
Read in fullThis is not a new resource, nor is it a complete guide to all there is to know about SEO. But for people new to Search Engine Optimisation (as a lot of my clients are), Google’s Starter Guide to SEO is a very readable, friendly introduction to the basics of the subject. I thought it worth highlighting here, as many of you may well not have come across it in…
Read in fullI write and talk a lot about how to generate trust online. It’s important – if people don’t trust you, they don’t buy from you. Today though, I want to tell you about a conversation I had recently. It was during a meeting with Adam Hillier, a photographer who will be taking photos for a client of mine, in preparation for their new website. We were talking about how to…
Read in fullRecently, I’ve been working with a client on their web & content strategy. They currently have two websites, and we were examining the Google Analytics data for both. While so doing, something rather interesting popped out. The most looked at page (after the home page), for both websites, was ‘PRICING’. Worryingly, the pricing pages on both websites didn’t really contain any indication of what the price actually was – they…
Read in fullA lot of website designers will offer to do a free design review of your website, identifying any weaknesses on your website & suggesting how things could be improved. This is a valuable service – a good website designer will know what to look out for. HOWEVER… (yep, you knew that one was coming!!) Website designers are sometimes a bit techie (note I said sometimes, not alwaysJ). A website designer…
Read in fullI want to get something off my chest. I’ve lost count of the number of times I’ve read or heard the phrase ‘You really MUST do this if you want to succeed’, or ‘The 5 things that you MUST do in order to make your business profitable’. Among the biggest culprits at the moment are proponents of social media and online marketing. You MUST have a profile on Facebook, or…
Read in fullIt’s been a while since I posted about how to make a locally-hosted video responsive, using Video JS. Since then, Video JS itself has been updated (the current version at the time of writing is 3.2.0), and although I posted an update in the comments of my previous post, several people were still getting confused, so thought best to post again here. Essentially, the containing div that Video JS uses…
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