How effective is your home page copy?
What you say on your website counts for rather a lot. It has the potential to make your visitors hit the back button. If you sound like a geek who can’t talk without acroymns, or a waffler who can’t clearly convey what your business exists to do, don’t be surprised if people are not knocking your door down asking for your services. Assessing your website copy Here are 3 steps…
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