Keyword data drops out of Analytics

There’s been rather a stir going on in the SEO world over the past few weeks.  Google has made quite a drastic change that impacts significantly on how SEO experts do their job and prove their value to the client. Traditionally, when you looked at the Traffic Sources report in Google Analytics, you could see a breakdown of traffic by search keyword.  I.e. – you could work out what keywords…

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The importance of structure

Following on from a recent blog post on writing style, I’d like to share with you something I came across some time ago now – this time looking at the structure of your blog. By structure, I mean the layout of different bits of content – text and images for example – on the page.  A good structure is vital if you want to encourage the reader to:

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Start connecting with your readers!

Lots of Hexagon clients have a blog page which they update regularly with industry news, photos of recent projects or perhaps topical advice and comment. Whatever the reason for the blog post, it is important to remember that the writing style of the blog should usually be different to the style of the website in general. Why? Well a blog is more akin to a conversation whereas the rest of…

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What makes a website look dated?

We’ve all looked at websites that seem a bit old-fashioned and out of date… because things change so quickly online, it doesn’t take long before what was once cutting edge becomes rather tired and dated. For most businesses, making sure your website looks modern and up-to-date will be important – creating a positive impression for visitors. There are some websites around that are meant to look retro but no one…

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WordPress 3.6 released

It took a while coming, but WordPress 3.6 was finally released last week, on 1st August. You can see the full details here: http://wordpress.org/news/2013/08/oscar/. To highlight a few rather nice new features:

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So should you bother doing an email newsletter?

Done right, an email newsletter can be a very useful & effective way of: staying in touch with clients drawing traffic to your blog/website disseminating information & therefore helping to position you/your company as the ‘go-to’ expert in your field keeping people abreast of latest news and offers (to be handled with care) over time, turning ‘I’m interested’ into ‘I’m ready to buy’ Done wrong, an email newsletter can end up…

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Useful Resource: Beginners guide to SEO from MOZ

Moz.com (formerly SEOMoz) has long been one of the (if not the) most respected resources in the SEO world. SEO is an important subject for many of my clients, and so I thought it worth highlighting the freely accessible ‘Beginners guide to SEO’ from Moz.  I remain convinced that SEO is as much about marketing and strategy as it is about ‘techy’.  Even if you intend to employ someone else…

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Things you should check before installing a WordPress plugin

To quote WordPress.org, “Plugins are tools to extend the functionality of WordPress. The core of WordPress is designed to be lean, to maximize flexibility and minimize code bloat. Plugins offer custom functions and features so that each user can tailor their site to their specific needs.” In other words, plugins add specific bits of functionality to your website.  Some examples: A contact form plugin – easily add a contact form…

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Some of the tools I use

It suddenly struck me the other day that it might be useful to share with you some of the tools I use on a daily basis.  I’m not talking so much about code editors and suchlike, but rather things that you, as a ‘non-techie’ who has a business and/or website to run, might find useful. Here’s the list I’ve come up with so far – most of these are free…

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