In March, Google announced that it will sunset Universal Analytics as of June 2023. Here are the answers to some questions you might be asking. What is Universal Analytics? Universal Analytics was the name for the previous (third) version of Google Analytics, which focused its data model on pageviews. Analytics properties with tracking IDs in the UA-XXXXXX format are Universal Analytics properties. What is Google Analytics 4? Google Analytics 4…
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Reviews have become a huge part of the online buying process. Whilst they can be subject to misuse and abuse, reviews are also one of the important things we consider when selecting a supplier or making a purchase. And Google takes notice too – reviews are one of the many elements in the ranking algorithm that determine how high your website will rank in the search results. For local businesses,…
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Website performance (or speed) is becoming increasingly important. Optimising a website for performance is normally a relatively technical task – although having said that, there are plugins out there that make the job a lot easier – Autoptimize for example. But if you’re in a hurry or don’t fancy diving deep into WordPress performance optimisation, there’s an alternative: Cloudflare’s Automatic Platform Optimisation (APO). Launched in October 2020, and featuring pretty…
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TL;DR – WordPress committed to supporting the now superseded classic editor until December 2021. If you’re still running the classic editor, it’s probably sensible to start planning for your migration to the new block editor soon. Back in 2018, WordPress 5.0 was released. It featured a shiny new editor, codenamed Gutenberg, also known as the block editor. The old ‘classic’ editor continued to be bundled with WordPress, activated with the…
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I came across an interesting post recently by David Risley, of Blog Marketing Academy. It was about blog categories. Hear me out here. I realise the subject of blog categories is not one that many people get excited about. After all, blog categories are just a kind of filing system right? A way of putting your blog posts into a virtual filing cabinet so that there is some semblance of…
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Have you ever been browsing a website on your mobile, only to find you’ve clicked on the wrong link because the page has suddenly shifted down as everything loads? Ever hit the back button because a website has taken sooooo long to load? Ever clicked on a button… and then clicked again… and then clicked again… because nothing was happening? These things are pretty annoying as an end user. They…
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Have you heard of what3words? It’s been around for a while now, but I wanted to highlight it here as it’s a clever concept. It encodes geographic coordinates into three dictionary words – so every three metre square across the globe can be identified with three words. Here’s where I am: ///beauty.latches.highs The encoding is fixed, so if you don’t like the three words that have been assigned to a…
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There’s no doubt about it that the ongoing pandemic has contributed to a huge shift in buyer behaviour. I suppose it’s obvious, but speaking to a prospective client yesterday, I was reminded of just how marked this is. As a small country estate, in the pre-Covid world, they relied heavily on traditional markets to sell their native breed cattle. That’s now all gone out of the window, and what was…
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WordPress 5.3 was released last week, expanding and refining the block editor (aka Gutenberg) and bringing improved accessibility. Almost a year on from the initial release of the block editor in WordPress 5.0, now is a good time to reflect on where we are with building Gutenberg-enabled sites. Initial thoughts Overall, it’s been a very positive experience. Despite the initial barrage of negative feedback (who does like change?) and the…
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