Google Analytics 4
In March, Google announced that it will sunset Universal Analytics as of June 2023. Here are the answers to some questions you might be asking. What is Universal Analytics? Universal Analytics was the name for the previous (third) version of Google Analytics, which focused its data model on pageviews. Analytics properties with tracking IDs in the UA-XXXXXX format are Universal Analytics properties. What is Google Analytics 4? Google Analytics 4…
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