Category: Tips from a Web Designer

How to embed a tweet, YouTube video, slideshare, … into your WordPress post

The best part about this is that it’s soooo simple!  But not everyone even realises this functionality exists, so I thought it was worth highlighting here. Say you’ve seen a particular tweet or some slides that you want to share on your blog – perhaps to highlight a point or to comment on.  Rather than just linking to the tweet/slides/video/etc, it’s kind of nice if you embed it instead.  To…

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Tips for using the WordPress WYSIWYG editor

The WordPress WYSIWYG (What You See Is What You Get) editor is incredibly useful but just on occasions it can be incredibly frustrating in equal amounts! (particularly if you don’t use it regularly).  Here are few tips to help you get the most out of it: When writing a longer blog post, make use of the ‘Read more’ tag (12th icon from left, top row).  The tag tells you main…

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The difference between repeat customers and loyal clients

It’s common knowledge that repeat business is usually a good thing.  It costs less to sell to a repeat customer – you don’t have to do all that convincing and selling all over again. But you should be aiming higher than repeat customers.  What we’re really aiming for is not repeat customers, but loyal clients.  What’s the difference? Repeat customers take the decision to come back to you and buy…

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If you’re struggling to convert blog readers into clients, read this

Have a look back at your last three blog posts. First, do they have any value?  If the answer is no, go back to the drawing board.  You can either do better, or you can give up blogging. If you’ve passed that first hurdle, onto the next: Who are your blog posts of value to?  Who finds them useful? I’m a website designer.  Sometimes, I share information that is of…

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Rel = author (or how to get your picture in Google search results)

I have been meaning to highlight this for ages… how to get your picture displayed in Google search results.  The image below will best describe what I mean… It’s been shown to improve click through rates (although presumably it’s somewhat dependant on the picture you have…?).  The benefit is understandable, as it makes the results stand out from the crowd a little. The good news is that this is incredibly…

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The multi-screen world (and what it means for you)

photo credit: adactio via photopin cc We’re multi-screeners.  Or at least North Americans are, according to a Google study from earlier this year, and I don’t think we in England are far off. The study looked at how media is used in daily life, and how consumers use multiple screens to accomplish their tasks (the study report is embedded at the bottom of this post).  These are the things that…

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Inbound Marketing: what it is & why it’s a good thing

Increasingly, I have clients asking me how they can get more traffic to their website, more leads, more business.  Enter Inbound marketing. If you’re not someone who does marketing for a living, let me give you this description of Inbound vs Outbound marketing from Wikipedia: “HubSpot claims Inbound marketing is based on the concept of earning the attention of prospects, making yourself easy to be found and drawing customers to…

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Where to find (good) photos for blogging

Finding good images for blog posts can be a little bit like trying to find a needle in a haystack. Doing an image search on Google usually yields plenty of results… but using these (normally copyrighted) images on your blog is generally a big no-no unless you get the owner’s permission first.  Which is far too much hassle. Then there are stock libraries, such as iStock.  If you choose carefully,…

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Why you should get rid of your email signature

I recently read this post on the ‘Art of Designing and Marking Up Email Signatures’.  In other words, how to create a beautifully crafted, branded email signature. I used to have an email signature like that.  Then I realised that: there is no way of guaranteeing that your logo image won’t appear as an attachment (yuck) it made reading through a long email conversation with multiple replies a bit tricky…

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