Category: Tips from a Web Designer

What makes a website look dated?

We’ve all looked at websites that seem a bit old-fashioned and out of date… because things change so quickly online, it doesn’t take long before what was once cutting edge becomes rather tired and dated. For most businesses, making sure your website looks modern and up-to-date will be important – creating a positive impression for visitors. There are some websites around that are meant to look retro but no one…

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So should you bother doing an email newsletter?

Done right, an email newsletter can be a very useful & effective way of: staying in touch with clients drawing traffic to your blog/website disseminating information & therefore helping to position you/your company as the ‘go-to’ expert in your field keeping people abreast of latest news and offers (to be handled with care) over time, turning ‘I’m interested’ into ‘I’m ready to buy’ Done wrong, an email newsletter can end up…

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Useful Resource: Beginners guide to SEO from MOZ

Moz.com (formerly SEOMoz) has long been one of the (if not the) most respected resources in the SEO world. SEO is an important subject for many of my clients, and so I thought it worth highlighting the freely accessible ‘Beginners guide to SEO’ from Moz.  I remain convinced that SEO is as much about marketing and strategy as it is about ‘techy’.  Even if you intend to employ someone else…

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Things you should check before installing a WordPress plugin

To quote WordPress.org, “Plugins are tools to extend the functionality of WordPress. The core of WordPress is designed to be lean, to maximize flexibility and minimize code bloat. Plugins offer custom functions and features so that each user can tailor their site to their specific needs.” In other words, plugins add specific bits of functionality to your website.  Some examples: A contact form plugin – easily add a contact form…

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Some of the tools I use

It suddenly struck me the other day that it might be useful to share with you some of the tools I use on a daily basis.  I’m not talking so much about code editors and suchlike, but rather things that you, as a ‘non-techie’ who has a business and/or website to run, might find useful. Here’s the list I’ve come up with so far – most of these are free…

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Keeping your website fresh for Google – without a blog

Keeping your website regularly updated with fresh, good quality content is important for two key reasons: It’s an indication to your website visitors that you’re still in business & keeping on top of things Google likes it But it can sometimes be a struggle.  A blog is the obvious solution (& often the most effective one too).  But for some businesses, a blog is either not appropriate, or is too…

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How effective is your home page copy?

What you say on your website counts for rather a lot. It has the potential to make your visitors hit the back button.  If you sound like a geek who can’t talk without acroymns, or a waffler who can’t clearly convey what your business exists to do, don’t be surprised if people are not knocking your door down asking for your services. Assessing your website copy Here are 3 steps…

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Could you save time with a newer/different browser?

If you spend any amount of time looking at websites, you use a browser.  For the non-tech-savvy – your browser is the piece of software on your computer that you use to look at websites.  Chrome, Internet Explorer, Firefox, Safari and Opera are what are termed the ‘big five’, but there are others too. Why are you bothered? As a website designer, I commonly come across people that are using…

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How to stop your WordPress website from being hacked

Earlier this month, the BBC and others reported that “WordPress was targeted by a botnet [‘a network of hijacked home computers, typically controlled by a criminal gang’] of ‘tens of thousands’ of individual computers”.  Essentially, the culprits are attempting to brute force their way into WordPress websites (and other CMS-based sites, such as Joomla) by trying to guess common log-in credentials. In particular, the botnet is said to target WordPress…

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