Category: Tips from a Web Designer

Surveys, text notifications, online payments… taking a look at Gravity Forms add-ons

For those that haven’t yet come across it, Gravity Forms is a WordPress plugin that let’s you easily add forms to your website.  The form on my contact page is created using Gravity Forms. It’s pretty useful in it’s own right – just as a contact form.  But I thought it might be useful to highlight some of the more exciting things that you can do with the help of…

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Where are you now & what does success look like?

This post is Step 2 of my series of blog posts, ‘Running a successful website in the real world’.  Click here for more information. The purpose of this post is to gain some idea of what your website is achieving for you at the moment, and working out what success looks like – it simply means that you’ve then got some measure of how the time you are investing in…

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Who controls your business?

I recently read an article on Copyblogger that resonated rather. Count up the number of times you’ve been told that social media is really important for your business.  You must be on Facebook, you must be on Twitter, etc etc.  It’s all pretty overwhelming for a new business owner.  But for some, it’s a quick and easy alternative to an expensive website.  It’s a good way of marketing direct to…

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A free alternative to Akismet?

I recently blogged about anti-spam solutions, and mentioned that I was testing the Anti-spam plugin on my website, in place of Akismet. Just a very quick update – so far, so good! I’ve not received any spam comments through, and aside from the possibility of any false positives (genuine comments getting blocked – my test comment came through fine), it looks like this might be a viable alternative. Next step:…

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What do you want your website to do for you?

The answer to this question will determine what you in turn, will need to do for it.  As there is no such thing as a free lunch; likewise there is no such a thing as a free business-generating website. The amount of value you anticipate getting out of your website will help you decide how much time and/or money to put into it. This post is Step 1 of my…

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Keyword data drops out of Analytics

There’s been rather a stir going on in the SEO world over the past few weeks.  Google has made quite a drastic change that impacts significantly on how SEO experts do their job and prove their value to the client. Traditionally, when you looked at the Traffic Sources report in Google Analytics, you could see a breakdown of traffic by search keyword.  I.e. – you could work out what keywords…

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The importance of structure

Following on from a recent blog post on writing style, I’d like to share with you something I came across some time ago now – this time looking at the structure of your blog. By structure, I mean the layout of different bits of content – text and images for example – on the page.  A good structure is vital if you want to encourage the reader to:

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Start connecting with your readers!

Lots of Hexagon clients have a blog page which they update regularly with industry news, photos of recent projects or perhaps topical advice and comment. Whatever the reason for the blog post, it is important to remember that the writing style of the blog should usually be different to the style of the website in general. Why? Well a blog is more akin to a conversation whereas the rest of…

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