Oxford Cryosystems

Oxford Cryosystems is a global leader in bespoke cryogenic solutions for scientific applications and we designed a future proof website for them.

Oxford Cryosystems website design

A new easy to manage, mobile friendly, and fast loading website used to showcase products and services for Oxford Cryosystems, Oxford, UK.

Services

Introduction

Oxford Cryosystems came to us, an Oxford Web Design company, after facing challenges with their previous supplier. Their old website was painfully slow, didn’t work on mobile browsers, and failed accessibility tests.

After performing a full site audit, we recommend a custom WordPress website integrated with BIOZ for product citations and publications.

Oxford Cryosystems website design on mobile devices

The brief

Our task at Hexagon Webworks was to design and develop a website that not only looks great but also clearly showcase the groundbreaking technology at its best, helping them connect with their audience in a meaningful way. There was also the need for an international, but simple e-commerce website for spare parts.

The Solution

In order to give the client full access to editing all the content, we custom built a WordPress website using Advanced Custom Fields, rather than Gutenberg. Designed and developed with scalability in mind, the Oxford Cryosystems website is ready for the future – offering easy maintenance and updates, and plenty of room to grow.

The products are integrated with BIOZ and allows for OxCryo to associate their individual products with  citations and publications from the scientific community.

The e-commerce website, built on Shopify, ticked all boxes for international sales, and offered the client the fastest route to market with a minimal budget.

The result

As the client said, from a user engagement perspective, mission accomplished!

  • Average user engagement went from 38s to 2:16s
  • Web traffic climbed from 20k visitors to 75k (+262%)
  • Bounce rate dropped from ~50% to ~25%

We keep enhancing sections of the site to further improve user  engagement and other site metrics.

Talk to us about your project

We’d love to to see your brief or simply hear more about your project.