Use your emails to drive traffic
How many e-mails do you send each day? If you’re anything like me, quite a few.
Putting a link in your email signature to your website is nothing new. Or even a link to your newsletter sign-up form. But how many people click on those things? My guess is some, but not a huge amount.
Here’s what people are not telling you… and how it should be done:
- Make the link specific. Rather than just having a link to your website, link through to your latest blog post (which, assuming you’ve read my recent post on the biggest blogging mistake, will be relevant & useful to your clients and target audience). Or link through to a useful tool or resource.
- Don’t just put the link in – add a compelling sentence which states why people should take the time to click on the link.
- Make the link stand out – have it in a different colour, add a small thumbnail image, or do something to make it visible.
- Things become invisible after we’ve seen them several times over. So change the link regularly.
Now don’t just read, go do! (me included!!)