As of the 1st of March 2011, online marketing material – including not only content on business websites but also marketing communications on third party sites such as Facebook and Twitter – is regulated by the Advertising Standards Authority.
It’s a significant & welcome step in bringing the regulation of advertising on websites in line with other media.
Don’t panic though…
If you’re legal, decent, honest and truthful in your marketing communications, it’s business as usual this change will have no effect. Only advertising that is ‘misleading, harmful, offensive, invading or infringing personal privacy or unduly pressurising to children’ will be in contravention of the UK Committee of Advertising Practice (CAP) Code which now applies.
You can read more on the CAP website here: http://www.cap.org.uk/Media-Centre/2011/UK-ad-industry-extends-its-commitment-to-responsible-advertising.aspx